Monday, June 8, 2015

Pages iv - v: Brooks and James

Just sit down and look at these two adverts ...
and compare the fortunes of the two companies.

Brooks hardly needs an introduction. The business is still thriving, its high-quality saddles a worldwide success. Like its logo, the product has changed slightly, but it recognisably the same. Whereas its Birmingham neighbour the James Cycle Company, according to its minimal Wikipedia entry, "in 1966 ... became another British motorcycle industry casualty under the onslaught of Japanese imports".Which is a pity, artistically: their advert is far more striking than the rather cliched villagescape (including CTC flag!) used by Brooks.

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